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Career Highlights:
Why me?
Full stop? I lead marketing teams into clarity, direction, and growth.
More specifically?
I build go-to-market machines that generate pipeline, not PowerPoint (I'm still in recovery from my 235 slide deck days...). I unify disconnected departments and give them a shared language (and an actual strategy). I diagnose where things are breaking and implement systems that hold up under pressure. I have fun doing all of the above, too.
Whether I’m working inside an organization, consulting and advising, or launching something new from the ashes of something old, I’m here to make the work matter. To build marketing that works for the business and feels like a career home for the team inside it.
Read a case study of my role in building an engine for growth, at UL.
Read a case study of how I delivered results by example with Madison Logic.
Read a case study of results I drove as B2B evangelist with SiriusDecisions.
Read a case study of results I drove with direct campaigns for Dell.
Read a case study of work I led at B2B revenue agency, Bulldog Solutions.
Read a case study of work I delivered for global event leader, the NAB Show.
This one was just for fun, when I got fired from my first job at 16. At Sears.
Here's the short list of what I bring...
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Growth Strategy and Demand Leadership
I’ve led teams driving 9-figure growth, launched global demand centers, and built GTM programs that actually do what they say on the slide.
We'll build strategy together through multiple DRAFTS until we're speaking the same language, too.
I'll even stick my neck out for a joke like that one.
Pipeline-Driving Creative
You've heard how much I love stories, but I also appreciate when they have a point. So instead of meandering through vanity metrics and tactics for the sake of it, my work focuses on the outcome and the impact, be it pipeline, revenue, or predictability.
From ABM programs to brand campaigns to sales enablement tools and more, my work adds to the bottom line so sales adds to their selling time with gusto, instead of taking away from it.
Organizational Translation
I connect the strategic to the tactical, and the C-Suite to the customer. I’ve worked across Product, Sales, CX, and Ops to bring alignment and clarity where it’s badly needed.
I ardently believe in the frameworks that establish process (and scale) and how intelligent growth comes when your business objectives are more than understood, they're shared, too.
Team Architecture and Enablement
Whether it’s 5 scrappy players or 60+ cross-functional pros, I’ve built, restructured, and scaled teams that are aligned, accountable, and fired up.
I’ve managed dozens of marketers across continents and disciplines. My style? Less command and control, more “let’s raise the game together.”
Coaching, Not Controlling
My job as a leader means I'm coming in every day to make the work my team does both easier and more likely to succeed. Why? I've done it myself, at one point.
Packing Point-of-Sale materials and wine bottle samples until the tape gun begged for mercy? I've done that.
Embedded overseas to make sure the trade show booth freight gets to the taped-off square at the show? Been there, too.
Let's build a team together that wins together, that's my approach.