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Career Highlights:

Aaron Cullers
Dec 29, 2025
It's December rebrand season!
“New Year, New You.”
It’s everywhere. Once we put away our 14-foot tall skeletons in early November, we’re met with a barrage of leaf-turning opportunities everywhere from Instagram captions to leadership emails. And wouldn’t you know it, it’s usually a spark for that nagging internal monologue that whispers, “Shouldn’t you have figured this out by now?”
This past year, despite my own speed to refresh an idea of who I was and how I showed up (fancy web site and carousels and logo and all!), it was a year that honestly didn’t require a brand refresh.
It required resilience.
Not a kind you market or package, and not a kind that looks clean in my own personal favorite of a 130-slide deck that has sweet, sweet builds on each slide.
Resilience like the kind that feels like trudging through fog with one working headlamp and zero signal, but still choosing to move forward.
So, maybe this time, “new” isn’t the word we need. Maybe it’s enough you didn’t fully collapse and you didn’t become a whole new person. You just… kept going. Even when that didn’t feel impressive. Even when that felt impossible. At times, it was downright terrifying.
Maybe in 2025 you kept delivering, even while untangling grief. Meetings were led with one hand, while you held heartbreak in the other. It paused your projects, not because you didn’t care but because there’s only so much one can hold.
This may not have been a shiny chapter. But it was a carried-it-anyway one.
As the ball drops and the resolutions get underlined, it’s acceptable – nay, encouraged – to remember you don’t need to erase this version of you, you need to recognize them. Recognize the one who:
Navigated the hollowed-out quiet of an identity once full
Picked up the pen again after silence
Said “not now” to a hundred small pressures, just to focus on what mattered for real
You, they, me… we’re not broken. We’re just … reconfigured.
So when the new year comes and the world wants a New You? You get to say: “Nah,” or “Hard pass,” or even “No chance... I’ll take the one who survived this year.”
Didn’t quit. Lost things, still led. Quietly planning again, sometimes shakily, but still facing forward. Not because the new paths that opened up are perfect, but because the resilience forged bravery strong enough to walk them.
Remember: You don’t have to shed your skin every December.
Sometimes, the growth is internal, invisible, and irreversible.
