Is this about a CMO title?

Sure, it’s called Tomorrow CMO. And yes, the idea was born over beers (and cocktails... and probably a glass of wine). One of those late-night, post-meeting download sessions where everyone’s unwinding and asking: “Why did my career take this path?” and “Why did that leader get promoted instead of that one?” and “What about me and my experience?”

That’s when I set my drink down (definitely a cocktail at that point) and said, “There are still things I need to do. Things I need to build, learn, unlearn, and deliver… before I can fully own a role like Chief Market Officer.”

(That is not a typo. It’s time to evolve the Chief Marketing Officer title and adapt it to how modern markets get identified, developed, nurtured, and won. And if you know me, you know labels ain’t it, anyway.)

This isn’t about the title. This is about what real marketing leadership looks like—and why it matters.

I’ve had the “VP,” “Head of,” and “Global Something Something Director” business cards. They were shiny, but we all know those are just words sometimes. Words don’t do the work. The work is the work. And that’s where the “power” lives, when all is said and done.

And then there’s me… I’ve built go-to-market strategies from nothing (lightbulb to dollar sign is my analogy of choice), and I’ve restructured global demand functions. My campaign and programming work sticks and has driven 9-figure growth. The thing I’m most proud of though, is how many times I’ve turned “that’ll never work here!” into “hell yes it will.”

And I have accomplished all of this by leading. By connecting marketing and sales and product and brand and customer success, translating and unifying. Ultimately, I don’t just know how to read the playbook, chances are good I wrote it, too.

So no, I’m not just looking for a CMO title. I’m looking to do meaningful work, with smart people, in a place where direction matters and BS is not a KPI.

If that’s your company, I’d love to talk.

Or, if you're a marketer, a founder, or just a burnt-out exec who’s tired of watching smart ideas die during your company's latest PowerPoint festival… let's connect. What areas are you most eager to master to help you continue to rise to the leadership spot? Let’s build that all together and grow our networks in the process.

Welcome to this effort… It’s the first field note to plant a flag in the sand and draw the future. One that starts tomorrow, and it doesn’t start for a title… it starts for the work and for the leadership the work demands.

Marketing leadership isn’t what you call it. It’s what it does.

– Aaron